{Recap} Intrepid Agency Tour

We were lucky enough to receive a hands on tour and advice from the members of Intrepid Hybrid Communications in Salt Lake City. It was a wonderful experience; for seniors and juniors alike.

We learned a lot about how an agency works; how it compares to corporate, in-house and non-profit avenues. We received a tour of their facility, met with key members of their office and gained invaluable information.

Heather Barnum, Senior Account Executive shared with us her experience working in the public sector, corporate/in-house and agency locations. She shared the pros and cons, and answered a lot of questions many of us were wondering deep down. A few key things we learned from Heather.

  • Media relations is extremely important
  • Crisis communication is important in ALL fields
  • Media pitching is important
  • Corporate/In-house and non-profit areas are usually lower paid and work with minimal teams, but the pay off is worth it
  • Agency corporations are more team-orientated, higher pay and large variety of clients

Most important Intrepid left us with tips on how to succeed in college and after graduation. Katie McGlamery and Britnee Nguyen shared with us their best tips about life after college and working with an agency.

  • Social media skills are important, but knowing and understanding traditional media is just as important
  • Write, write, write and more writing. Start a blog, write for the campus paper and more
  • Know how to write and present a good pitch; be precise, creative and make them want what you’re pitching
  • Networking is key; use PRSSA to your advantage

This was a wonderful experience for both Intrepid and Utah PRSSA.

Thank you again Intrepid, especially, Katie, Britnee and Heather.

Dir. of Public Relations 2011-2012


About Utah PRSSA

The national chapter of the Public Relations Society of America (PRSA) is a professional organization that serves its members with networking opportunities, employment resources, and information about emerging trends in communication and new media fields as well as strategies for professional advancement. Membership of PRSA at the student level (PRSSA) enables students to access content that is available exclusively to members.

Posted on April 18, 2011, in Benefits. Bookmark the permalink. Leave a comment.

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