Conference Pt 2

After the keynote speaker we had the option of choosing 2 out of 3 various workshops; Creating an Effective Crisis Communications Plan, Social Media Success Stories: How Utah Companies Are Harnessing New Media Power, and How Your Company Can Take Advantage of Utah’s Pro-Business Message. I was really excited to attend the the workshop on Social Media because the panel was amazing group of people. I couldn’t wait to hear them speak and ask questions. For our second choice, I attended the workshop on Crisis Communication. I was thrilled to learn from the talented and experience speaker.

The Social Media Panel gave me plenty ideas to use on the many networks I use both personally and professionally. They stressed the importance of interacting with your fans/followers; listening and responding are key to your branding strategy. Creating a cheap, flip cam video can help get the word out. Utah PRSSA is working on a recruitment video! It was such an incredible experience and the panel was so friendly, we hope to have them join Utah PRSSA for a Q&A Session.


Utah PRSSA Executive Board – Austin, President and Amanda, Dir. of PR with Social Media Panel

I saved the best for last with Alicia, learning from her vast experience about Crisis Communication. This is an area where I struggle, I’ve never had to create a crisis page, let alone execute one. I need to know. She shared tips on listing all the potential crises, combining them into manageable departments and/or sections, and concise to the point actions. We hope to have Alicia to lead Utah PRSSA through a Crisis Communication workshop.

Austin & Amanda with Scott Trotter, PRSAlt Lake President, and Alicia Bremer

This conference was incredible and my first, I can’t wait to attend more. I’m more excited than ever for my post-collegiate career to begin.

Do you attend conferences for work?



About Utah PRSSA

The national chapter of the Public Relations Society of America (PRSA) is a professional organization that serves its members with networking opportunities, employment resources, and information about emerging trends in communication and new media fields as well as strategies for professional advancement. Membership of PRSA at the student level (PRSSA) enables students to access content that is available exclusively to members.

Posted on May 20, 2011, in Benefits, PR Land, PRSSA Executive Board, 2011-2012, Utah PRSSA, U of U. Bookmark the permalink. Leave a comment.

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