Conference Pt 2
After the keynote speaker we had the option of choosing 2 out of 3 various workshops; Creating an Effective Crisis Communications Plan, Social Media Success Stories: How Utah Companies Are Harnessing New Media Power, and How Your Company Can Take Advantage of Utah’s Pro-Business Message. I was really excited to attend the the workshop on Social Media because the panel was amazing group of people. I couldn’t wait to hear them speak and ask questions. For our second choice, I attended the workshop on Crisis Communication. I was thrilled to learn from the talented and experience speaker.
The Social Media Panel gave me plenty ideas to use on the many networks I use both personally and professionally. They stressed the importance of interacting with your fans/followers; listening and responding are key to your branding strategy. Creating a cheap, flip cam video can help get the word out. Utah PRSSA is working on a recruitment video! It was such an incredible experience and the panel was so friendly, we hope to have them join Utah PRSSA for a Q&A Session.
I saved the best for last with Alicia, learning from her vast experience about Crisis Communication. This is an area where I struggle, I’ve never had to create a crisis page, let alone execute one. I need to know. She shared tips on listing all the potential crises, combining them into manageable departments and/or sections, and concise to the point actions. We hope to have Alicia to lead Utah PRSSA through a Crisis Communication workshop.
This conference was incredible and my first, I can’t wait to attend more. I’m more excited than ever for my post-collegiate career to begin.
Do you attend conferences for work?