5 Tips on Branding Yourself
I’m entering my final year as a student and slowly starting to build my brand. It’s quite the process, especially with my portfolio being a constant work in progress. Creating a brand for yourself is a great way to gain hands on experience with Brand Strategy and Development and Campaign Management. It could lead to future job offers, freelance work and even money.
1. NETWORK – I can’t stress this enough, network, network, network. Create business cards with your contact information and 140 characters of your major and career aspirations, keep them with you all.the.time. You will use them, you never know who you’ll meet. When receiving business cards send a follow up email/LinkedIn message to solidify the connection.
2. PROFILES – Keep your profiles updated. I update mine every 4 months or after every semester. I add the new skills I learned, the ones I advanced, and other accomplishments. A profile is a chance to showcase all your talents, portfolio and experience. Get creative and restructure sentences if nothing has changed. Remember to keep your profiles clean, they have privacy settings for a reason.
3. STRENGTHS – Play up your strengths. Are you a great writer, start a blog or contribute to an online magazine. Pick a couple of your strengths and focus on showing those; you’ll be prepared for that dreaded interview question.
4. SPEAK UP – In class, during interviews, doctor appointments, everywhere. I’ve worked as a server for 2 years and the connections I’ve made are helping me with job placement next May. This also goes along with 1, in networking, swap business cards and see where it will take you.
5. RESEARCH – See what other students, young professionals are doing to market themselves. Look at the businesses in your industry of choice. Learn what others are doing and make them your own, it’s great for brainstorming.
I hope these tips help with your branding strategy. I’d love to hear how it works for you.
Utah PRSSA Director of PR